Ho Chi Minh City
Fine Arts Museum
As a cultural item in Sai Gon, HCMC Fine Arts Museum was designed by Rivera in 1929 and established in 1987. It is not only outstanding by its huge number of artworks exhibited but also by its history and architecture.
This is an university assignment.
YEAR
2018
TYPE
brand identity
photography
poster
booklet
TEAM MEMBERS
Bui Minh Thu
The overall concept from the poster to the booklet is the idea of playing with grids, rule of thirds and vertical lines.
About the logo, I picked doors and windows as the representatives of this museum. I was inspired by Josef muller-brockmann (Swiss School), Cassandre (Art Deco) and played with the grid, axial typographic system, rule of third minimal and geometrical design. My final version was a rotated window to create a letter M for Museum with blue grey background and beige, dark grey typography. These colors were based on the figure’s main colors which bring us a peaceful feel.
PHOTOGRAPHS
POSTER VARIANTS
BOOKLET
